As you can see, it’s Shahrukh by a mile! Although, again, there is a surprising amount of diversity in the other selections, including several regional stars and stars from previous eras. The choice of Shahrukh, followed by Aamir, actually indicates the unity of the overseas audience. Indian heritage or not, Shahrukh rules all. While in India, he is still challenged by Salman and Aamir, in the NRI audience he has long been the most popular choice. His star brand is calculated to appeal to the global market, whether of Indian heritage or not.
In addition, he is also the most appealing star to the female market. As has been discussed by many authors, from the beginning Shahrukh has chosen to place himself in female spaces, whether it is the kitchen in DDLJ or the bathtub in Lux soap ads. He has allied himself with the female gender and has reaped his reward in popularity among women, which would translate into popularity among the primarily female respondents to this survey.
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